#literalwindowshoppoing is a retail unicorn that’s easy to harness (Photo by Mai Truong on Unsplash)

The Scan to Shop Solution was created as a response to the pandemic’s disruption of in-person shopping in 2020. When we found ourselves (like most businesses) unable to open our doors to shoppers, we innovated a new way to sell, using our window displays and QR codes. More than just a workaround, this method turned out to be something that excited customers. Even with the promise of vaccines returning the world to more familiar shopping habits, QR code enhanced window-selling is a useful tool that addresses some longstanding problems in retail.

Scan to Shop Solution

Authors Alexa Allamano and Matthew Burtner were already very busy but felt compelled to create this resource so more small businesses can thrive.

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